Walmart launches new grocery brand, as it tries to hang on to inflation-fueled growth CNBCExclusive | Walmart Takes On Trader Joe’s and Whole Foods With New Premium Brand The Wall Street JournalWhat is bettergoods? Walmart launches private label food brand USA TODAYWalmart Introduces a New Store Brand for ‘Quality Food’ The New York TimesBettergoods, Walmart’s new store-label grocery brand, coming to stores FOX 32 Chicago